Playful & Joyful
Nooly is fun, not precious. Bright colors, genuine reactions, and a little chaos are always on brand.
For Our Creators
Make content that
tastes as good
Make content that
tastes as good
as it looks.
Everything you need to create fun, authentic, drool-worthy content for Nooly syrups.
Who We Are
The Nooly brand pillars
Every piece of content should feel like it belongs in Nooly's world. Keep these at the center of everything you make.
Real Ingredients
Made with real fruit and natural flavors. Highlight what's inside — the quality shows.
Elevated Every Day
Nooly turns a basic drink into a moment. Show how it upgrades your morning, your night, your grind.
Visually Irresistible
The pour, the swirl, the color — lean into the beauty. These syrups are a feast for the eyes first.
Your Authentic Voice
We chose you because of who you are. Don't script it — just talk to the camera like a friend.
Inspiration
Content ideas that convert
Pick any of these formats and make it yours. The best content feels effortless — these hooks are just your starting point.
The Morning Upgrade
Show your real morning routine, then pour Nooly into your coffee or sparkling water. Let your reaction do the talking.
- "I've been putting this in my coffee every morning and I can't go back..."
- "POV: you just upgraded your morning coffee"
The Perfect Pour
Slow-mo or close-up of the syrup hitting ice, swirling into a drink. Pure ASMR content. No words needed.
- "Barista-level drinks at home for way less"
- "Satisfying things that live rent-free in my head"
Easy Drink Recipe
Keep it simple, keep it beautiful. Flat lay or overhead works great here.
- "Almond Croissant Iced Shaken Espresso"
- "Blueberry Pancake Matcha Latte"
Nooly as a Vibe Setter
GRWM content but your Nooly drink is your hype drink. Morning GRWM, night out prep, gym day — make it part of the ritual.
- "I can't do XYZ without this syrup because..."
- "If I don't have my XYZ latte every day..."
First Sip Reaction
Film your genuine first reaction. Open the bottle, smell it, mix it, taste it. Unboxing energy but for a drink.
- "I wasn't expecting to like this as much as I do"
- "Okay I need everyone to try the [flavor] one"
Flavor Ranking
Rank the Nooly flavors you've tried. Hot takes drives comments and saves. Great for carousel or a quick talking-head video.
- "Here's why I'm not spending $10 on a latte ever again..."
- "Why am I just now finding out about this??"
Visual Direction
Moods &
aesthetics
Moods &
aesthetics
to lean into
Not rules — vibes. Mix and match. The more visually distinct your content, the better it performs.
Soft & Dreamy
Pastel backdrop, diffused light, slow motion
Golden Hour
Warm tones, backlit pour, summer table
Fresh & Natural
Herbs, fruit slices, marble counter
Party Mode
Bold colors, friends, elevated hosting
Cozy Night In
Moody lighting, candles, mocktail ritual
Bold & Punchy
High contrast, direct camera, fast cuts
ASMR Close-Up
Macro lens, bubbles, ice, pour sounds
Study & Grind
Laptop, books, Nooly as your desk companion
Production
Filming tips for great content
You don't need a pro setup. A phone and good lighting go farther than any camera gear.
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Always shoot vertical (9:16)
Native to TikTok, Reels, and Stories. Give yourself extra headroom — crop down, never up.
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Film near a window
Natural side light is your best friend for drinks. It makes the color pop and gives you that editorial feel for free.
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Lead with the pour
The first 2 seconds decide everything. A satisfying pour or a bold hook in frame one stops the scroll.
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Keep the label visible
Nooly should be recognizable in at least one shot. Bottle on the counter, in your hand, or centered in frame.
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Record extra B-roll
Grab 10–15 extra clips: the bottle on its own, close-up of the liquid, your drink from above. Gives you way more to edit with.
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Use trending audio early
When a sound is blowing up, use it that day — not next week. Sound-led content gets significantly more reach on TikTok and Reels.
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Don't over-edit
Raw and real often outperforms polished. One clean cut is better than twenty transitions. Let the product breathe.
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Post within your peak window
Check your analytics for when your audience is most active. For most creators, 7–9am or 6–9pm local time performs strongest.
Copy & Captions
Caption templates ready to use
Steal these, tweak them, make them yours. The brackets are your playgrounds.
The Everyday Upgrade
Obsessed with what @drinknooly has done to my [morning coffee / sparkling water / mocktail game]. It's the [flavor] for me. This one's a non-negotiable now 🫧
The Recipe Share
The drink I've been making every [day / weekend / afternoon] lately: [sparkling water] + [ice] + a splash of Nooly [flavor]. That's it. That's the recipe. You're welcome.
The Honest Review
I was skeptical about a flavored syrup but the [flavor] from @drinknooly genuinely [tastes like real fruit / smells incredible / hits differently cold]. Tried to find something I didn't like. Still trying.
The Vibe Post
current mood: [Nooly flavor] over ice, [candles / golden hour / good playlist], and absolutely no plans. this is what healing looks like.
Brand Guidelines
Do's and don'ts
Keeping content on-brand protects your audience's trust and ours. These aren't meant to limit you — just to keep us aligned.
Do this
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Show the product naturally in your real environment — kitchen, desk, patio, etc.
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Use your authentic voice and personality. We picked you for a reason.
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Tag @drinknooly and use #Nooly in every post.
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Disclose the partnership with #ad or #sponsored per FTC guidelines.
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Post within the agreed posting window for maximum campaign alignment.
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Highlight the real fruit / natural flavor story when it fits organically.
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Reply to early comments — the first hour of engagement is everything.
Don't do this
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Don't make any health or medical claims about Nooly products.
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Don't show or imply mixing with alcohol unless you've cleared it with the team.
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Don't edit or alter the product packaging — show it as is.
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Don't post on competing syrup or beverage brands during your active campaign window.
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Don't use footage of children consuming the product without a signed release.
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Don't script it to the point it sounds like a commercial — keep the humanity.
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Don't submit content featuring hate speech, explicit content, or controversial political messaging.
Let's Make Something Great
Ready to start creating?
Questions, content approvals, or just want to share what you made — we're always here.